1:18 a.m. - 2010-06-21
SEO Tips & Techniques - easy guide
The URL "readable": some think that a URL:


would be better referenced a URL like: www.somesite...


In the first case, we have an overweighting of the page on the keywords that match the theme and title of the article, because these elements are present in the URL.

This idea, widespread, is not proven with certainty. It seems that the domain name is important www.dior.com always comes first when looking for "dior". In contrast, sub-domain names (dior.monsite.com) have, in my experience, no effect. As for other elements (path) of the URL, their effectiveness is not proven, other than for their incentive effect (see below).

Finally, some elements seem to be consensus.

The titles of the hyperlinks would be particularly important, including for internal links to the site. For example:


would be much less effective than:


In the second case, the title of the hyperlink is explicit, "Consulting Search Engine Optimization", which would increase significantly the classification of this page when searching on this term. In the first case, the title "this page" is of no interest for Google.

While it is difficult to check the links outside the site (ask bloggers to make very clear links to your pages, instead of links such as "visit this link" - optimizacija sajta), it is much easier within your own site. It seems that the headings of internal links to the site themselves are taken into account by Google.

Inside the articles (links created manually), it is a discipline that can be taken. It can also help a "model SPIP to automatically create links to articles within articles, titles and feature a very coherent presentation.

With SPIP 2, one can thus produce a model with automatic article.html (inserted via article125) the top title, title, subtitle, author and description, logo and resized the introduction of an article in a very coherent and attractive while ensuring that the titles of the links will be particularly appreciated by the search engines.

And in any case, a navigation menu, both simple and well designed, will ensure that all links are internal navigation, title to the title of each item. At every time, use the rel = "nofollow" on the navigational elements for purposes of alleged pagerank sculpting have the opposite effect.

Moreover, in the pages of entry with a list of items it was customary to present, for each item, its title (top title, subtitle), the introduction and a link "read more". From the perspective of optimization, it seems worthwhile not forget to fit the title clickable (not just the little "read more", whose title is not relevant to Google).

The page title (title) is vital. It is even the main element to internal pages (links from the default) that the "Google webmaster tools" to verify.

The